Nine Site, Multi-Course Golf Operation Switches to Total e Golf
Total e Golf is pleased to announce Montgomery County Golf as the newest addition to the Total e Golf community.
The nine full-service golf facilities that make up Montgomery County Golf (MCG) are all located in the Baltimore and Washington DC areas. Each site has a snack bar, golf shop, league play, practice range, golf tournament and golf outing facilities.
Due to the complexity of running these nine full-service, multi-site golf clubs, MCG looked to Total e Golf's integrated, centralized system to help improve their marketing strategy and streamline golf operations. With global gift cards and memberships, MCG's improved web and marketing presence will allow them to easily email out weekly news and golf specials, while allowing golfers to make purchases and book tee times online from their own website and Facebook page.
“Total e Golf is the only company that offered us Facebook integration so that we can take tee time bookings from our Facebook page. Because social media is important to us, this was a feature that really stuck out,” says Keith Miller, Executive Director of the Montgomery County Revenue Authority.
One-click, targeted marketing wasn't the only thing that set Total e Golf apart. For MCG, it was their entire suite of integrated club management tools that allow for better reporting, which will give MCG better visibility into their entire operation and streamline information.
“We began looking at system in 2010. We reviewed several systems, and found Total e Golf to be the one that offered the most complete package and comprehensive system, it was the one that stood out for us,” Keith says. “We believe that knowing our customers is the secret to good customer service. Having the ability to know what our customers like, what they buy and when and how often they play is the key to keeping people happy. Additionally, with Total e Golf, we can research how customers interact with us, sort email addresses based on this information and send a communication to them all in the same system.”
“MCG is a very progressive, forward-thinking organization that required a stable, integrated system,” says Mike Flannagan, President of Total e Golf. “The Total e Golf system will give MCG more visibility into their operation allowing them to take full advantage of all the wonderful intelligence today's technologies offer.”
About Total e Golf
Total e Golf is a Microsoft Silver Certified Partner that develops innovative technology solutions for golf clubs and retirement communities. Total e Golf is dedicated to offering the most advanced and intelligent business systems to manage all facets of golf club and retirement community operations.
Director of Golf Operations